Technology to connect products and consumers
31st October, 2024
31st October, 2024
Subscribe for Proofworks updates
Don't miss our latest identity insights. We'll only send you information that's worth reading.
9th October, 2024
Being that customer experience is central to all we do, it was an honour to be asked by CX Network for our insights and future predictions on the subject for their latest industry report. Managing customer journeys today requires intelligent design and dynamic management, driven by real-time data, delivered from a suite of robust tools that enable company-wide decision-making. But in designing effective customer journeys, customer experience teams today often face a number of complex challenges. From accessing the relevant data, to understanding customer behaviour and getting ‘buy-in’ from stakeholders as to the value of the modern customer journey, and what it takes to map and manage it. There’s a lot to consider. This is why each year, CX Network puts out its research report that covers the very latest on all the trends, challenges and opportunities that exist around customer journey management. Excited to be offered the opportunity to contribute, we handed the reins to our CEO Rob Hollands to give his commentary and analysis on the findings, as well as sharing his thoughts on where CX is heading over the coming year. The report, The state of customer journey success 2024-25 , in partnership with Alterian, looks at the roadblocks that hold up the customer experience, the adoption of products, tools and techniques that are making a difference and examines how journey management has progressed since the last report was published in 2023.
8th October, 2024
Crafted & considered whisky cocktails we’re diving into this London Cocktail Week . London Cocktail Week is on at the moment (3-13th October), and there’s no better time to dive into the wonderful world of whisky cocktails. With its complex flavours and unmistakable finesse, whisky is a spirit with deep soul, one that’s equally at home in a classic cocktail, as well as versatile enough to mix in an inventive blend. Whilst we all have our favourite drams , our team has plenty of time for a whisky cocktail too. Here’s our recommendations of what to try this London Cocktail Week.
30th September, 2024
Innovation and tradition in Bourbon whiskey. Bourbon: Unquestionably the foundation of American whiskey. Since bursting out of its ancestral home of Kentucky and onto the global spirits stage, bourbon’s journey to stardom has been lauded as one of creativity and transformation. Its popularity attributed to a revolution in flavour from both the craft distillery boom that brings a fresh perspective with small-batch production and local ingredients, and experimentation from distilleries that are merging traditional and new ageing and finishing techniques to produce complex, nuanced spirits.