Platform
Software to connect your entire supply-chain
Products
Connected Products Coming soon
Technology to connect products and consumers
Company
A world class team building world class products
From Web3 future thinkers and expert technologists to industry leaders and brand experts, bringing together the most talented individuals to create a world class team.
Experienced leadership
Combining powers with a simple vision, to unlock the opportunities of new technology and digitalise the physical world.
Rob Hollands
CEO
Rob is the global CEO of Proofworks. He has founded and led high-growth technology companies, from start-up to exit and most recently launched and scaled a leading SaaS IoT platform. He’s led relationships with brands including Diageo, Amex, Nestlé, Pernod Ricard and Estée Lauder Companies.
Nim Siriwardana
CTO & Co-Founder
Nim has over 20 years experience in delivering innovative technology solutions. Most recently he was CTO of GSR, leading the conception and development of their trading platform. He’s a fintech veteran, starting his career at Goldman Sachs and going on to work across leading global financial service organisations.
Andrew Kennard
CFO
Andrew has extensive experience implementing financial systems and controls to support high-growth strategies. After qualifying from top accounting firm, BDO, Andrew’s career has spanned high profile clients in the UK and globally. He’s led funding rounds from seed to IPO.
Rick Evans
CMO
Rick has over two decades experience at the intersection of digital, tech and advertising. He’s led marketing for the likes of American Express, Nestlé, Hertz and BP, as well as tech startups Minima and Orbital. Rick co-founded and sold the award-winning digital agency, Untitled.
Expert advisors
Supported by a panel of advisors, each a leading specialist in their field.
Ben Lancaster
Board Member
Ben is co-founder of VCL Vintners and a rare whisky expert, he spearheads strategic partnership negotiations and manages multi-million-pound private client portfolios.
Duncan McFadzean
Non-Exec Director
Duncan is MD at advisory Noble & Co and has led all Whisky investments in the past decade. Prior to this, he worked for the Bank of Scotland as a Director of their £25bn PE arm. He’s been an equity research analyst for Merrill Lynch and BlueCrest, a $10bn UK hedge fund.
Rich Rosenblum
Board Member
Rich is Co-Founder and President of GSR. A commodities trader by profession, having spent over a decade in senior positions at Goldman Sachs. He leads strategic initiatives and growth at GSR and is a Web3 veteran.
Jane Grier
Non-Exec Director
A regulatory compliance and financial crime expert for over 30 years, holding the SMF17 and BSA Officer positions and liaising directly with global regulators. Previously Bank of America, Deutsche Bank, Credit Suisse, Barclays and Wells Fargo.
Stuart Thom
Co-founder
CEO and co-founder at the specialist brokers, VCL Vintners. A background in both law and commodities trading. He has driven innovation in the spirits management and alternative asset investment space for over 10 years.